“Un gusto conocerte” is a non-profit initiative that arises with the aim of eliminating all those stigmas present in society towards people with Down syndrome, through the aspects that make them unique beyond the diagnostic label.

It is mainly addressed to Down syndrome people, so all its image and applications are intended to be as clear and accessible as possible, creating a close and friendly brand according to the guidelines of Easy Reading. We started with a direct, self-explanatory and notorious naming, creating a visual universe that revolves around the hand as a representative element of the moment of meeting someone.